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- Pattachitra is a traditional art form from Odisha and is based on Hindu mythology. The art work is specially inspired by Lord Jagannath and the Vaishnava cult and all the colours used are naturally obtained.
- Traditionally the painters are known as chitrakars. A patta painters home with all the members of family is his studio. Female members prepare the glue, the canvas, fill in the colours and give the final lacquer coating. The master hand, usually a male member, draws the initial line and gives the final finishing.
Utkalika (OSCHC Ltd.) was established in the year 1959 and operates under the administrative control of the Handlooms, Textiles & Handicrafts Dept, Government of Odisha.